Agugiaro&Figna Molini, Italy’s oldest flour mill, brings to the shelf the first line of flours dedicated to food lovers.
Agugiaro&Figna Molini, the leading Italian milling company in the soft wheat milling market, is for the first time bringing its experience and expertise to the service of all those who love to get their hands in the dough #ComeUnVeroProfessional.
A complete line of flours: five different ranges for pizza and focaccia, fresh pasta, pastries and bread declined in nineteen different references designed for those who have made cooking a passion of it and who bring excellence and quality to their table like a true professional.
On Wednesday, February 6, 2019, @FOOD SPOT in Milan hosted the premiere presentation of the line, a journey into the world of the new Agugiaro&Figna Molini references through a multisensory path divided by thematic areas led by special guests: Master Pastry Chef Andrea “Strabba” Tamagnini, Master Pizzaiolo Salvatore Santucci, Master Baker Edoardo Corti and Chef Cesare Veronesi. The workshop concluded with a special tasting, leaving it up to taste to recognize all the quality and excellence of products made with Agugiaro&Figna flours.
Speakers at the conference included Compagnia Generale Molini President – parent company – Giorgio Agugiaro, Agugiaro&Figna Molini CEO Riccardo Agugiaro and Giovanni Taliana the Retail Manager of the new line.
Special attention has been paid to the issue of sustainability, a founding value of the company’s business system. In fact, the company is committed to the protection of biodiversity, local development and the reduction of social impact, starting with the energy generated from renewable sources with which all plants are powered. A path that follows the principles of “good, clean, fair” and that sanctions the official partnership with Slow Food.
“Attention to the quality of raw materials is the common denominator among our mills. – Said Giorgio Agugiaro, president of Compagnia Generale Molini – Every day.
in fact, the best qualities of wheat from all over the world are selected, thus enabling the production of the approximately 200 references of particularly fine blends and specific high-tech blends, peculiar to each individual distribution channel and production type.”
Riccardo Agugiaro, CEO, also presented the business plan within which the launch of the new line and the market cross-section were included.
“The distribution of the entire line is being marketed in the most important large-scale retail markets. For us, traditions are a precious Choice with which we want to celebrate the taste of healthy cooking, these are the bases with which we want to approach Retail. We want to bring our know-how into Italian homes. We want to share our experience, get closer to consumers and help them make the best use of our flours. We are ready to support them in experiencing their cooking with healthy and authentic Taste, from making to rediscovering an old recipe with family or friends.” Giovanni Taliana, Retail Manager of the 1 kg line, concluded.
Also a guest of the day was journalist and writer Tessa Gelisio, who has been involved for years in tracking and reporting on the sustainable approaches of leading industrial souls and who led the partnership between the milling company and Slow Food Italy.
The new line of flours comes in convenient 1 kg sizes.
#ComeUnVeroProfessionista
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TECH SHEET The first retail line from Agugiaro&Figna Molini dedicated to lovers of excellent cuisine.
The tradition, innovation and professionalism of Agugiaro&Figna Molini for the first time at the service of all those who in the kitchen love to rediscover the healthy and authentic tastes of good food. Thus was born the first Agugiaro&Figna range dedicated to the Retail world: five lines of flours declined in nineteen different references designed for an attentive consumer who loves to put his hands in the dough #ComeUnVeroProfessionista.
Pizza and Focaccia, Fresh Pasta, Desserts and Bread, each reference best meets the needs of all individual preparations, comfortably even at home.
Le Tradizionali is the line of flours dedicated to all traditional Italian recipes. Tarts, cookies and soft rolls, but also fresh pasta and homemade bread that can be made with the four different references: La Rimacinata, La Manitoba; L’Emiliana and L’Italiana.
Excellence everywhere is also in the 100% Italian organic sector with Le Naturali, the certified organic flours from the agricultural wheat supply chain that respect nature. In addition to La Biologica, the line features La Biologica Integrale, La Biologica di Manitoba, La Biologica di Farro and La Biologica di Farro Integrale.
The milling company then has a special line of flours dedicated exclusively to the world of gluten-free. Three special semi-finished products for the preparation of desserts, fresh pasta and pizza – The Gluten-Free for Desserts, The Gluten-Free for Fresh Pasta, The Gluten-Free for Pizza – composed of naturally allergen-free raw materials of the highest quality, made exclusively from legume flour, rice flour, flaxseed flour and guar seed flour.
From the selection and processing of the finest grains also comes Le Speciali, the line of flours coming from the processing of the oldest grains that encompasses all the flavors and aromas of yesteryear. Three are its references: L’Integrale, La Miscela di Cereali and La Macinata a Pietra.
Finally, Agugiaro&Figna Molini dedicates a line of flours for making pizzas and focaccias. Since its beginnings, the company has paid special attention to the pizzeria sector, which is why it has come up with a special line of flours dedicated to all those who are looking for a high-performance product to create an excellent pizza at home. Le Professionali has four different references each dedicated to specific preparations with different rising times: 2H, 4H, 8H and 12H.
Quality and experience at your fingertips. With its new line of flours, Italy’s leading milling company brings its know-how, experience and traditions into Italian homes, promoting the true values of food made with excellent raw materials.
#ComeUnVeroProfessional
#acasatua
