Agugiaro and Figna was selected and presented as a case study among the brightest and most innovative Italian companies within the book “Essentials of Modern Marketing – Italy, Italian Edition” written by Philip Kotler and Gabriele Carboni, the presentation of which took place last March 22 in Bologna, at Confindustria Emilia Area Centro.
This is an important recognition for our company, which has always been committed to creating new opportunities and developing innovative strategies in the corporate field aimed at generating a positive impact. The book presentation event was an opportunity to discuss crucial issues such as environment, community, innovation, and gave us the chance to tell about our company thanks to thematic tables moderated by Gabriele Carboni, co-founder of Weevo and co-author of the book.
To have been taken as a role model by leading international marketers and to have had the opportunity to tell our story and compare ourselves with so many other valuable realities is a source of encouragement for us to build a sustainable future.
